Sr. Director, Brand Social & Experiential at Samsung in Ridgefield Park, NJ
Position Summary We're looking for a Senior Leader of Brand Social & Experiential that can step-change our relationship with Gen MZ by bringing innovation to our flagship 837 and digitally amplifying the unique experience via partnerships, influencers, media and our brand social media presence. Our ideal candidate is passionate about brand, digital innovations such as the metaverse and understands its importance across the entire customer experience. You should be fluent in digital and experiential consumer marketing and comfortable in a quickly-evolving environment. This is a great opportunity to help shape how millions of customers view and experience Samsung.Role and Responsibilities Key
Responsibilities:
837 Showroom/Flagship:
Opened in 2016, was considered a breakthrough never been done before space for Samsung. Today, we want to evolve 837 with the times. Our vision for 837 is to create the moment when consumers, media, retailers and influencers can experience the wonder of Samsung by becoming immersed, inspired, and unleashed to amplify Samsung across the digital world. Experiential:
Lead strategy and operations planning for brand experiences including the evolution and management of Samsung 837 in NYC and the experience at Hollywood Park in LA. Strong focus on consumer experience, operational efficiency, and key infrastructure that can drive potential for retail in the space and .com traffic. Social & Digital Amplification:
This team has two roles; 1:
Drive social media for x-lob handles for Samsung brand. This mission is to attract Gen MZ through engaging and timely content based on our campaigns, media stories and trends. 2) Amplify the activities in 837, trade events and Hollywood park. Brand Events:
Lead strategy and production of X-LOB trade events and exhibit activations, with a strong focus on ensuring quality execution and improving the effectiveness/efficiency of processes, programs, and infrastructure to bring consumer story to life in a trade environment. Innovation:
Executive sponsor for the CM&C Innovation taskforce. Find marketing innovation ideas to help drive our strategy for Gen Z, Influence new methods/materials to connect with Gen Z, Support local Gen Z GTM execution, change and performance management. Track and report on pilots and proposed which platforms should be scaled up. Skills and Qualifications Qualifications &
Experience:
A Bachelor's Degree with 15
of brand creative, strategy, operations, integrated marketing and brand partnership expertise. Expert in in brand marketing fundamentals (consumer/shopper, equity/products, go to market, creative operations, experiential, social/influencer, etc). Creative mindset - Track record of developing new ideas that engage and delight the consumer and shopper History with execution of physical brand experience/events. Fluent in all aspects of brand strategy and end-to-end customer experience. Successfully led and helped execute major campaigns from conception to launch to optimization -- providing insightful campaign analytics. Leadership skills to guide and influence diverse teams into a focused brand and marketing strategy. Business acumen and communication skills. Proven ability to manage multiple stakeholder interests and coordinate cross-functional teams towards task completion. Demonstrated use of techniques and tools to coordinate and prioritize projects in a fast-paced environment. Ability to communicate with and present to team members at all levels. Highly adaptive and flexible, comfortable with ambiguity. Excellent situational awareness and emotional intelligence.
Salary Range:
$250K -- $500K+
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Responsibilities:
837 Showroom/Flagship:
Opened in 2016, was considered a breakthrough never been done before space for Samsung. Today, we want to evolve 837 with the times. Our vision for 837 is to create the moment when consumers, media, retailers and influencers can experience the wonder of Samsung by becoming immersed, inspired, and unleashed to amplify Samsung across the digital world. Experiential:
Lead strategy and operations planning for brand experiences including the evolution and management of Samsung 837 in NYC and the experience at Hollywood Park in LA. Strong focus on consumer experience, operational efficiency, and key infrastructure that can drive potential for retail in the space and .com traffic. Social & Digital Amplification:
This team has two roles; 1:
Drive social media for x-lob handles for Samsung brand. This mission is to attract Gen MZ through engaging and timely content based on our campaigns, media stories and trends. 2) Amplify the activities in 837, trade events and Hollywood park. Brand Events:
Lead strategy and production of X-LOB trade events and exhibit activations, with a strong focus on ensuring quality execution and improving the effectiveness/efficiency of processes, programs, and infrastructure to bring consumer story to life in a trade environment. Innovation:
Executive sponsor for the CM&C Innovation taskforce. Find marketing innovation ideas to help drive our strategy for Gen Z, Influence new methods/materials to connect with Gen Z, Support local Gen Z GTM execution, change and performance management. Track and report on pilots and proposed which platforms should be scaled up. Skills and Qualifications Qualifications &
Experience:
A Bachelor's Degree with 15
of brand creative, strategy, operations, integrated marketing and brand partnership expertise. Expert in in brand marketing fundamentals (consumer/shopper, equity/products, go to market, creative operations, experiential, social/influencer, etc). Creative mindset - Track record of developing new ideas that engage and delight the consumer and shopper History with execution of physical brand experience/events. Fluent in all aspects of brand strategy and end-to-end customer experience. Successfully led and helped execute major campaigns from conception to launch to optimization -- providing insightful campaign analytics. Leadership skills to guide and influence diverse teams into a focused brand and marketing strategy. Business acumen and communication skills. Proven ability to manage multiple stakeholder interests and coordinate cross-functional teams towards task completion. Demonstrated use of techniques and tools to coordinate and prioritize projects in a fast-paced environment. Ability to communicate with and present to team members at all levels. Highly adaptive and flexible, comfortable with ambiguity. Excellent situational awareness and emotional intelligence.
Salary Range:
$250K -- $500K+
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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