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Director of Marketing-Builder (326964)

Director of Marketing-Builder (326964)
Marketing, Regular Full-Time, Travel Required 60%
# Samsung Electronics America _,Ridgefield Park New Jersey_
Feb 1, 2018
# General Description
If you have ambitions to be a part of a Best in Class organization, the Samsung Home Appliance Marketing Team is the place to be. We continue to grow our market share by providing the most Innovative products on the market, and our dedication to Market Disruption makes this the destination company for the world?s top talent. From JD Powers to CES, the awards keep piling up. The dynamic culture at Samsung offers both great challenge and great reward. If you want to work among the very best talent in the industry, working on the most innovative products in the world, Samsung is the place to be.
This position will lead and manage all B2B marketing activities and business development initiatives to drive the acceptance and growth of the Samsung brand and Luxury brand (TBD) into the home building and remodeling industries. This role will significantly contribute to achieving or exceeding annual sales and margin objectives. Leadership accountabilities include how the marketing department plans and collaborates with key internal departments and outside agency support. The marketing role will focus support on the Samsung builder sales organization, builder distributors, retail builder distributors, builders, remodelers, interior designers and architects. This position will be responsible for developing the builder channel?s marketing strategy, execution plans and initiating new business development activities.
Essential Duties and Responsibilities include the following:
+ Define the long-term business, marketing strategy vision and annual execution plans
+ Accountable for achieving current annual sales targets and margins while positioning the business for continued growth in future years
+ Establish the Samsung go-to-market value proposition and energizing its on-going relevance with distribution partners
+ Identify insights that enables the Samsung builder sales organization to partner with distribution partners to drive their growth, increase profitability and reduce cost
+ Business and relationship management practices with outside marketing/advertising agency
+ Establish marketing performance metrics and growth targets. Coordinate with outside marketing/advertising agency
+ Design, develop and justify new marketing programs for distribution partners
+ Develop and manage marketing budgets
+ Creates trade sales presentations for the sales organization to leverage with distribution partners, builders, remodelers, interior designers, kitchen & bath designers and architects
+ Creates internal business update communication and presentations as required
+ Conduct on-going talent pool discussions with department employees to ensure a high-performing marketing organization and employee engagement
+ Provide a leadership example of mentoring and candid feedback on employee performance
+ Collaborate with the National Sales Director to implement the basis of the ?Challenger Sale? principles
Skill Sets:
+ Industry competitive analysis, strategic planning and direction setting
+ Creative business solutions and presentation development/management
+ Building internal cross-functional relationship and partnerships with outside marketing/advertising agencies and trade customers
+ Creating leadership presence (positive and confident influence) with internal functions at all levels of management and trade customer management
+ Problem-solving (defining what the problem is to be solved), actions and accountabilities
+ Adapting to a new organization/function ?start-up? environment within a large corporation
+ Relationship management with trade customers and outside marketing/advertising agencies
+ Contract negotiation with outside marketing/advertising agencies
+ Diplomatic and social skills to interact/negotiate with trade customer?s marketing leadership
+ Analytical collect and condense data into information that can be acted on
+ Business acumen, P&L management, financial analysis
+ Delegating talents (internal and external)
+ Excels with software programs, i.e. PowerPoint, Excel, Word and new/emerging presentation programs
Experience:
+ Bachelor's Degree with 15+ years of directly related experience is required; a Masters Degree in business or marketing is preferred
+ History of professional skill development and learning
+ Progressive B2B marketing leadership career (10+ years) working with building material manufacturers or consumer durable goods manufacturers
+ Turning business vision and strategy into marketing execution plans and actions
+ B2B or B2C brand management
+ New product introductions and launch campaigns
+ Developing media plans to drive brand awareness and lead generation programs
+ Creative B2B brand message development and campaign management; collateral materials, product catalogs, print media, trade show events, social media, digital trade, SEM, retargeting, demand-side platform (DSP) and direct mail
+ Marketing budget development and management
+ Engaging and collaborating with national industry associations, i.e. NAHB, NKBA, ASID
+ Trade customer and business turnaround success
+ New organization start-up
+ Merchandising and/or marketing leadership roles
+ Developing talent
+ Leading or contributing to a growing high performance marketing organization
+ Holding people accountable for performance to internal and external marketing performance metrics and professional development objectives
# Necessary Skills / Attributes
Develop and maintain excellent working relationships with all appropriate levels within and outside the company. Plan, organize, and prioritize multiple assignments and projects. Read and interpret marketing documents, media materials, and contracts (or related documents) based on corporate legal and marketing standards and philosophy. Demonstrated competency in both oral and written communication modes for internal and external personnel at all levels, especially in the sales and marketing, logistical, or financial areas of clients, prospects, and company. Superior level of collateral development and project management skills, including the ability to prepare written plans and schedules, identify objectives, create promotional materials, coordinate and direct project teams, manage creative developers, select and control printing and production resources, and manage budgets. Work independently and in a team environment in order to achieve personal and team goals and complete assignments within established time frames. Ability to negotiate on behalf of function to come to agreement by managing communications through discussions and compromise; issues are long-term operational, tactical and strategic in nature.
# Company Information
Since being established in 1969, Samsung Electronics has grown into one of the world?s leading technology companies and has become recognized as one of the top 10 global brands. Samsung is currently ranked #2 on Forbes? ?Most Reputable Tech Companies? for 2016 and #6 on Interbrand?s "Best Global Brands? list for 2017.Our network extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. As a result of our commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today?s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America?s fastest growing home appliance brands.
Samsung's philosophy is based on our strong determination for growth, perpetual innovation and responsibility to corporate citizenship. As part of our Samsung Gives philanthropic platform, we offer companywide Days of Service, a volunteer time off program, and an employee giving match program, so our employees can support causes that are closest to their hearts and choose how they want to give back. Since 2002, Samsung has provided more than $46 million to more than 1,000 public schools and community organizations in the United States through its many citizenship initiatives, including the STEAM-education based Solve for Tomorrow Contest.
At Samsung we work hard every day. It is a fast-paced and challenging work environment, and we are a nimble team that constantly pushes ourselves to be the best. If you have energy, passion, dedication and drive, and you thrive in a fast-paced workplace, the rewards at Samsung are many. Apply today and find out why LinkedIn ranked us as one of North America?s Most InDemand Employers in 2015.
Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.


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