Product Marketing Manager - Dishwasher

Position Summary
1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Role and Responsibilities
The Product Marketing Manager creates and executes product marketing plans for Dishwashers, including go-to-market schedules, demand generation campaigns, and materials (e.g., project schedules, core messaging, packaging, promotional, and point-of-purchase advertising). Drives achievement of product KPIs such as revenue, margin, profitability, and market share objectives. Collaborates with sales and supply chain teams to ensure optimum inventory-to-sales forecast ratios and is primarily responsible for AP2 forecasting for assigned products. Monitors forecast-to-actuals, and works with sales, supply chain, and customer stakeholders to optimize inventory levels. Supports sales account teams, marketing teams, internal financial teams, and the Korean-based Product Planning organization (HQ). Strives to target and address the true customer/consumer needs through occasional customer interaction at key meetings. Works with Training teams to create training materials for sales associates. Pitches product line-up features and strategy at key customer meetings and events.
? Creates and executes product marketing plans for assigned products to meet KPIs
? Develops go-to-market strategies, including pricing, distribution, product mix, and promotional recommendations
?Prepares launch plans and coordinates new product launch activities (e.g., concept, packaging, legal approvals, alignment with branding, product demos)
?Manages the month-over-month promotions and discounts for assigned products to drive sales and market share objectives, and to ensure that market forecasts are achieved
?Assesses the impact of missed forecast on inventory and manufacturing and takes corrective actions.
?Adjusts product marketing activities as needed throughout the product's lifecycle to eliminate sell-in / sell-through bottlenecks and excess or aged inventory
?Tracks and manages the market development funds (MDF) outlays to ensure accountability and ROI
?Tracks weekly product sales data by account and by SKU to manage forecasts and resolve sales challenges (e.g., recommends pricing adjustments, suggests removal of product from floor, provides retailers with data-driven recommendations on which models to promote)
?Collaborates with sales teams and customers to understand customer strategies and challenges, and in general to provide the marketing support needed for successful selling
?Conducts sales and supply chain meetings, develops weekly forecasts, and confirms the sales estimates essential for achieving supply chain efficiency and appropriate inventory levels
? Works with packaging vendors to ensure accurate product labeling and documentation, such as country of origin and first article of inspection (FAI) form
? Works with demand generation group to develop promotional content (e.g., presentations, pallet displays, trade show signage, merchandising storyboards, website content, product spec sheets, and product use collateral)
?Attends market trade shows to promote and explain products directly to customers as well as sales teams
?Works with HQ to obtain information about new products and report on assigned product?s performance
?Effectively prioritizes and manages regular and ad hoc requests from leadership and HQ
?Works with Training team to create training material for sales associates
?Pitches product line-up features and strategy at key customer meetings and events
?Conducts competitive market analysis using various systems as well as online research
+ _Lineup management ?_ Supports, manages, or directs the management of product / portfolio lineup activities and initiatives targeted at driving operational efficiency or responding to market challenges
+ _Launching management ?_ Supports and oversees all new product launch activities that contribute to the achievement of new product target volume and profit objectives, and collaborates with Demand Generation and Sales teams in developing launch schedules
+ _Price administration_ _?_ Supports, manages, or directs the management of pricing strategies by product and by segment
_End of production management_ _?_ Collaborates with operations, sales, and supply chain on end-of-life (EOL) product schedules and strategies to minimize aging product inventory and to build counter-strategies to resolve remnant material challenges
Product Lifecycle Planning and Execution ? Develops and executes the marketing plans essential for ensuring success and achieving targeted business metrics
+ Sales and P&L Analysis ? Analyzes sales forecasts and monitors sales and marketing investments as needed for maintaining accurate target plans (TP) and inventory balance and for achieving business P&L goals
+ Sales Optimization and Alignment ? Partners with sales to remove obstacles to the achievement of sales goals
Forecasting and Inventory Monitoring and Optimization
Skills and Qualifications
_Education and Experience:_
+ Bachelor?s degree (B.A. or B.S.). MBA Preferred
+ 7-10 years employment in sales or marketing
+ Experience in supporting (e.g., sales, customer support, supply chain) a product or technology in consumer electronics or B2B
+ Experience working in large, matrix organizations
Advanced experience with Microsoft Excel and PowerPoint
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