Consumer Insights Specialist

Position Summary
Role and Responsibilities
For more than 40 years, the name Samsung has been at the forefront of innovation. Samsung's discoveries, inventions and breakthrough products have helped shaped the history of digital evolution. Today, Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Guided by a simple philosophy _?Inspire the World, Create the Future?_ _,_ Samsung is committed to developing new technologies and innovative products that enhance the lives of its customers, employees & global community.
Join the Samsung Family and be part of our ?Best-In-Class? Talent.
Overall Responsibilities:
+ The Consumer Insights Manager partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned categories. He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics.
+ This CE Consumer Insights Manager position supports Samsung?s Home Entertainment categories and reports to the Senior Manager CE Consumer & Customer Insights. Specific Responsibilities include:
+ Conduct research , both Primary and leverage Secondary to provide actionable insights. Independently manage most research, with support and guidance from manager on more complex studies:
+ Primary : conduct research to understand and predict consumer behavior, e.g.,
+ Qualitative : focus groups, in-home ethnographies, 1-1 interviews, etc.
+ Quantitative : concept tests, usage & attitude studies, post purchase, etc.
+ Secondary : Gather and analyze secondary data sources to address business issues
+ Manage full scope of Research Projects including:
+ Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
+ Determine and recommend best research methodology to address business questions
+ Identify best vendor through appropriate RfP process (multi-vendor proposal review)
+ Help negotiate best price with vendor(s), and manage internal finance process approvals
+ Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
+ Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
+ Deliver strong learning , in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines .
+ Manage category budget and finance process for CE C&CI team
+ Support manager in developing Consumer Insights learning plan for the Category based on business needs and learning priorities established with key business stakeholders Success Requirements Business Acumen and Impact
+ Understand and support quarterly and annual revenue, profit and market share goals achievement
+ Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations
+ Ability to confidently engage different levels and multi-functional stakeholders (up to VP level) Research Capabilities
+ Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus
+ Superior Consumer focused Insights and research experience; Shopper Insights experience a plus
+ Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames Vendor / Team Management
+ Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI. Communication & Technical skills
+ Excellent interpersonal communication, engagement and influencing skills
+ Strong verbal and written communication skills to effectively convey learning and actions to take
+ Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization and SPSS a plus Personal Attitude, Collaborations
+ High confidence, proactivity and positive ?go-getter? attitude
+ Strong bias for action, sense of urgency and results orientation
+ Ability to work calmly and productively in high time pressure situations
+ Ability to cultivate strong collaborative working relationships and contacts within C&CI work group, across other company functions and with external organizations Minimum Requirements
+ Bachelor?s degree in business administration, marketing, product management, sales, or related field.
+ 6+ years experience in marketing, trade marketing, product management, sales or related field
+ Electronics / Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (CPG) research experience. Preferred Requirements
+ Master?s degree in business administration, marketing, product management, sales, or related field
+ 6 years experience in marketing, trade marketing, product management, sales or related field
+ 6 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
+ 3 year experience analyzing electronics including retailers.
Only applicants with the relevant industry or role experience need apply. Along with your updated resume, please include your current & expected salary, reason for pursuing this role, and earliest available start date.
Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.
Skills and Qualifications
? Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
? Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
? Normally receives little instruction on day-to-day work and receives general instructions on new assignments
? Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience
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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969 , Samsung Electronics has grown into one of the world?s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( https://news.samsung.com/global/ ).

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