Product Marketing Manager, B2B LED Signage

Position Summary As a Product Marketing Manager, LED Business, you will be responsible for managing the overall go-to market strategies and activities for the Direct View LED business in Samsung Enterprise Business Division. Product line responsibility will include the Indoor LED category and Cinema LED category. This role will report into the Senior Product Marketing Manager of the Smart Signage LED Business. You will be responsible for the product management and planning of Samsung's LED Signage portfolio; focusing on commercial & vertical sales/marketing of indoor Direct View LED display solutions. This position will define market segments, route to market, and go to market strategies. Additionally, you will work closely with marcom and channel marketing team to implement demand generation activities directly from Samsung and thru reseller partners. This position will also define future market opportunities and work with HQ Visual Display Division (Korea) to develop appropriate products and solutions to meet internal revenue targets. The position will be responsible for the launch and life-cycle maintenance of LED product line and act as the primary interface to sales teams to respond tocustomer needs. Role and Responsibilities Primary Duties & Responsibilities Product management and planning experience with indoor Direct View LED product segment. Develop key vertical strategies to address Retail, Corporate, Control room, Large venue, Government, etc. segments Develop CI (custom install) market approach to reach "High Net Worth Individual" segment of the market Develop true "End to End" solution capabilities by working closely with Service, Solution Architect and Business Development teams. Market sensing and Competitive Tracking/Benchmarking Develops and manages new product launch process, marketing strategies, market research, product requirements, definition of marketing mix, and the establishment of the pricing forecast for sales in close cooperation with Samsung's marketing and sales teams Develops and executes the annual marketing plan/budget including all marketing communication activities; coordinates and supports local sales & marketing activities, and achieves revenue goals of assigned products/ product line Work closely with R&D to ensure successful product lifecycle management; travels with the sales force to visit key customers and/or support tradeshow events ( 20% travel) Define products based on target market segments. Determine price positioning and strategy. Develop market requirements for target segments and work with HQ Visual Display Division to develop appropriate solutions. Determine menu of programs and incentives to ensure product set maintains appropriate market share targets. Guides Marcom team on sales collateral development, tradeshows and PR events Define competitor models and action plans against those specified models. Review competitor price moves and channel strategy to determine appropriate Samsung positioning Accurately establishes the pricing forecast for sales in close cooperation with Samsung's marketing unit Manage all forecasting aspects of the product category by integrating the input from the Sales team and the market conditions. You will contribute to weekly unit forecast plan (AP2) based on analysis of channel inventory, sell-through history, future business pipeline, and competitive activity.  You will work closely with Sales Operations staff, assisting in weekly sales forecast and product allocations. Skills and Qualifications Demonstrated ability to interact with all levels within the SEA organization and within customer organizations. Bachelor's degree or higher in marketing, business, communications, engineering or technology Minimum of 7-10 years related experience Minimum of 5 to 7 years of LED product line experience and professional B2B route to market experience Experience working with Channel Partners and resellers to drive product through Distribution and/or Reseller partner network. Strong organizational skills with the ability to work on multiple projects at the same time, and skilled in working cross-functionally Skilled in planning, quality focus, customer service, managing processes and strong presentation skills required The ability to convince others, in a potentially adversarial environment, including customer leadership, VP's, directors & managers, staff, and vendors with opposing views to accept/approve plans, technical, and project recommendations. The ability to write, read, interpret, and act on provide critical technical review and prepare reports, technical manuals, test procedures and technical product information.  Work under very little supervision and guidance to identify and ensure achievement of production team goals and to complete individual work assignments within established time frames. The demonstrated ability to solve problems involving highly diverse conditions requiring creativity to search for solutions. Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law. R3893
Salary Range: NA
Minimum Qualification
8 - 10 years

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