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Senior Manager I, Marketing

Position Summary This position is responsible for marketing efforts for mobile product portfolio within one of our top carrier partners in the US. Focus includes market analysis, go-to-market planning, merchandising, promotions and collaborative advertising. Also includes significant day-to-day interaction with multiple marketing and launch teams at carrier partner in the development of marketing collateral materials, in-store merchandising materials, promotions, and comprehensive advertising materials & plans. Key tasks also include creative agency direction & review of merchandising, advertising, and promotional materials. Must develop and deliver executive level recommendations followed by action plans managed tocompletion. Role and Responsibilities In this position, either directly or through others, the incumbent will: Regional Marketing: Develop and implement a regional marketing plan for assigned markets that are an extension of and supports national initiatives Develop and execute market-wide promotions and sales-driving programs Measure, evaluate and provide reporting on regional and national marketing initiatives Manage regional marketing budget Maintain a regional calendar including and not limited to: events, activations, collaborations and promotions Work closely with Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives Oversee brand entry into new and existing markets during pre-launch and beyond Build key relationships with local influencers, community partners and likeminded brands Develop and share best practices and turnkey programming for marketing peers Work with the national marketing team to support and execute on: press releases, PR placements, media requests, blog posts, social media content, website content and PR agency management as needed Work cross functionally with operations, sales, product management and finance Experiential Marketing: Lead the development of Experiential marketing initiatives ensuring program design meets brand objectives Ensure an integrated approach and collaborate closely with agency partners and COE counterparts to create connections between experiential initiatives and digital, social media, PR, and shopper marketing Develop strategies to impact velocity and distribution by collaborating with brand team and sales counterparts Gain a deep understanding of brand partnerships to identify activation opportunities and further maximize the investment via Experiential programs Provide guidance to brand teams during the program development phase on budget and operational parameters Lead the agency briefing process, working closely with brand teams to ensure alignment Collaborate with and lead agency partners through the ideation process to develop unique and memorable experiential initiatives Marketing General: Develop and deliver executive level recommendations followed by action plans managed to completion. Coordinate and implement customer promotions, marketing plans and programs Interface with cross functional members of the account team  Manage sales support request for market knowledge and customer presentations Help drive new and innovative product launches, engagement and promotional strategies, tactics and programs In this position, either directly or through others, the incumbent will: Regional Marketing: Develop and implement a regional marketing plan for assigned markets that are an extension of and supports national initiatives Develop and execute market-wide promotions and sales-driving programs Measure, evaluate and provide reporting on regional and national marketing initiatives Manage regional marketing budget Maintain a regional calendar including and not limited to: events, activations, collaborations and promotions Work closely with Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives Oversee brand entry into new and existing markets during pre-launch and beyond Build key relationships with local influencers, community partners and likeminded brands Develop and share best practices and turnkey programming for marketing peers Work with the national marketing team to support and execute on: press releases, PR placements, media requests, blog posts, social media content, website content and PR agency management as needed Work cross functionally with operations, sales, product management and finance Experiential Marketing: Lead the development of Experiential marketing initiatives ensuring program design meets brand objectives Ensure an integrated approach and collaborate closely with agency partners and COE counterparts to create connections between experiential initiatives and digital, social media, PR, and shopper marketing Develop strategies to impact velocity and distribution by collaborating with brand team and sales counterparts Gain a deep understanding of brand partnerships to identify activation opportunities and further maximize the investment via Experiential programs Provide guidance to brand teams during the program development phase on budget and operational parameters Lead the agency briefing process, working closely with brand teams to ensure alignment Collaborate with and lead agency partners through the ideation process to develop unique and memorable experiential initiatives Marketing General: Develop and deliver executive level recommendations followed by action plans managed to completion. Coordinate and implement customer promotions, marketing plans and programs Interface with cross functional members of the account team  Manage sales support request for market knowledge and customer presentations Help drive new and innovative product launches, engagement and promotional strategies, tactics and programs Skills and Qualifications Minimum of a Bachelor's Degree in Marketing, Communications, Advertising, Business or related field. Minimum of 12 years of experience in product marketing within either agency or corporate environment.  Fast moving consumer goods and/or electronics industry experience preferred. Experience managing marketing campaigns at regional and national level, including distribution channels and dealer agents.  Merchandising strategy and planning experience a plus Solid customer relationship skills Highly organized/detail oriented Extensive project management skills Experience in developing and executing marketing programs Experience in budget management and tracking Master level in developing marketing and sales presentations, using Word, Excel and PowerPoint Necessary Skills/Attributes Ability to develop and maintain excellent working relationships with all appropriate levels within and outside the company. Capability to plan, organize and prioritize multiple assignments and projects. Skilled in reading, reviewing and interpret marketing documents, media materials, and contracts (or related documents) based on corporate legal and marketing standards and philosophy and providing concise and accurate feedback. Demonstrated competency in both oral and written communication modes for internal and external personnel at all levels. Work independently and in a team environment in order to achieve personal and team goals and complete assignments within established time frames. Physical/Mental Demands and Working Conditions: Operate a computer keyboard and view a video display terminal more than 60% of work time. Lift, move, or adjust general office equipment, boxes of marketing presentation, or media materials using proper procedures. Physically make product marketing presentations or demonstrations to customers and internal and external groups using verbal and graphics communication modes. Travel to customer locations, trade shows, other Samsung locations, etc. required approximately 30% of the time. Ability to work additional hours beyond normal schedule R1167
Salary Range: NA
Minimum Qualification
11 - 15 years

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