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Sr. Brand Mktg Manager

Company Description  For more than 70 years, The Nature's Bounty Co. has enriched the lives of consumers around the world and stood as the leader in health and wellness by introducing innovative products and solutions to the marketplace. Putting science and the highest quality standards at the heart of our business, the brands of The Nature's Bounty Co. are some of the most trusted in the world. Always motivated by nature's bountiful effects on people's health, our vision for health and wellness has inspired leading brands such as Nature's Bounty , Sundown Naturals , Solgar , Osteo Bi-Flex , Ester-C , MET-Rx , Pure Protein , Balance , Body Fortress , Puritan's Pride and Organic Dr. , among others. As a leading global manufacturer, marketer, distributor and retailer of vitamins, nutritional supplements, sports & active nutrition and ethical beauty products, The Nature's Bounty Co. is committed to supporting wellness in all its forms. Job Description  As the next Senior Brand Manager for Solgar ,  you will be leading the day-to-day management, growth and profitability of the domestic business while partnering with senior management to ensure the long-term strategic development of the franchise. Responsibilities include, but are not limited to: Develop and execute annual Marketing plans with emphasis on building brand velocity and market share in the absolute, in targeted key categories and in identified strategic retail partners. Provide direction, guidance and a clear strategy to ensure that brand investment is effectively supporting strategic objectives that make a difference to the bottom line. Collaborate with senior management in development of "next generation" strategy to re-engineer and strengthen domestic brand direction and positioning to address a more broadly defined "natural" consumer market. Identify and expand "core business" through complimentary and high consumption product/product lines that capture a new and younger customer base. Work in conjunction with creative resources in development, refinement and roll-out of revamped brand visual identity and image revitalization. Lead concept meetings and manage the concept process to ensure all marketing materials, web site and digital marketing elements have a consistent brand tone for Solgar which establishes and results in the evolution of a consistent and leverage brand image. Develop programs to enhance the customer (both trade and consumer) experience at all possible touch points. Manage out of house media agency for creation and execution of annual media plan. Qualifications  Minimum of 5 years of related experiencerequired Natural Products Industry experience strongly preferred Working knowledge of digital and modern technology that includes social media Experience in digital marketing, managing creative teams and agencies, managing advertising agency relationships, planning, execution, and analysis of marketing programs Significant experience in production, vendor management, media analysis Experience in leading cross-functional teams Bachelor's Degree required; MBA preferred Must exhibit excellent written and verbal communication skills Creative thinker and problem solver Excellent ability to provide creative direction and feedback Strong leadership capabilities; ability to manage, motivate, and collaborate Strong management and organizational skills Computer Proficiency Skills to include Microsoft Word, Excel and PowerPoint
Salary Range: NA
Minimum Qualification
5 - 7 years

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