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Director of Demand Generation: Mobile Enhancements

Company Summary: Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. If you want to work among the very best talent in the industry, working on the most innovative products in the world, Samsung is the place to be. The role of the team is to surround consumers with innovative products that truly enhance their retail experience. The dynamic culture at Samsung offers both great challenge and great reward. Role and Responsibilities Role Scope and Complexity: As part of the Mobile Demand Generation Team, you will lead a team of people to define and drive the marketing strategy across the CEJ including customer targeting, media and communications strategy. You will develop and lead the planning processes for your categories including product positioning and Go-To-Market plans for all product launches across four lines of business, Wrist Wearables, Audio, Accessories & Virtual Reality. As the Demand Generation team leader you will own all of the Integrated Marketing Process stage gates and be responsible for the making key decisions about creative direction, marketing partnerships and media rotation. You will coach and manage a team of professionals which will include goal setting, individual development planning, performance management and career paths. Additionally, you will be responsible for implementing the Mobile Demand Generation management routines to ensure on time deliverables. You will be the main marketing business partner to the Mobile Enhancements Product Marketing Leader in order to drive revenue, profit and share growth of the business. As a strategic and creative thought leader you will provide consumer insight and custom activation plans 40 customers retail and carrier . You will also be the main point of contact with the HQ Marketing Team, providing input and alignment on marketing asset creation, GTM planning and learning plans. You and your team will be thought leaders and provide end-to-end oversight for all Mobile Enhancements marketing activity to ensure alignment to overall strategy and flawless execution. In this role you will need to define and manage an ongoing test & learn agenda and be proficient in precision / performance marketing with the ability to course correct activity based on KPIs and sales performance. You will create the Marketing Development Fund budget in collaboration with the product, channel, and account teams to ensure effective use of both Above-the-Line and Below-the-Line investment. You and your team will be responsible for day-to-day budget management and reporting to the Finance Team, delivering 95%+ accuracy on forecasting and actuals.  Essential Outputs: Business results revenue, profit and share growth , brand KPI improvement and course correction plans where necessary. Team leadership including coaching, individual development plans, goal setting and driving the execution of all critical projects. Conduct brand health & competitive assessments and develop a routine forum for sharing with Product Marketing and HQ teams. Analyze and triangulate data from owner profiles, consumer segmentation and syndicated data to provide target market recommendations. Develop marketing strategies including media and performance marketing tactics - ATL (Digital, Social, TVC, Influencer, PR) & BTL (promotion, education, merchandising, .com). Create a partnership strategy and serve as the key point of contact with internal and external partners. Where applicable, ensure that co-marketing ideas and support are maximized. Drive alignment with Marketing Services team by leading the business and creative briefing process as well as serve as the key project manager to ensure deadlines and deliverables are met. Distill shopper insights and develop in-store and online merchandising recommendations / ideas Assist with Customer / Carrier presentations and participate in meetings. Lead the development of the GTM Launch Playbook and all marketing launch preparation with retail and carrier partners to include joint launch initiatives, assortment merchandising, and in-store communication of key product and consumer messaging. Instill efficient management routines, including but not limited to Sr. Leadership updates, weekly IMT meetings and bi-weekly meetings with Product Marketing teams to gain alignment on plans. Develop BTL content and key selling material. Manage market development funds including above the line and below the line budgeting for the categories Work collaboratively with customers to understand their strategies and provide shopper insights expertise/recommendations that maximize category sales & profitability. Bring innovative and equity-building mindset to all tasks - from identification of new test and learn concepts to new ways to engaging with the shopper along the path to purchase. Position Requirements: The Sr. Professional II of Demand Generation will have excellent communication/presentation skills, and will have demonstrated marketing and business acumen.  This role is based in Ridgefield Park, New Jersey and/or requires frequent travel to NJ / Dallas for meetings with the Product Marketing Team. This position will also require travel to customer locations, corporate HQ, trade shows, etc. requires 20% of time. Bachelor's Degree with 10+ years of directly related experience required.  MBA strongly preferred. Previous consumer marketing experience with direct experience with carrier and retail marketing a plus.  Must be able to write, read, analyze and interpret technical product and marketing materials. Brand marketing fundamentals (consumer/shopper, equity/products, go to market) and in particular, the ability to identify and translate specific consumer and shopper insights, and broader category insights, into a single minded strategy and action plan that deliver on specific growth objectives and goals. Experiencing leading marketing teams and working with marketing agencies to deliver integrated marketing plans, initiatives and promotions. Track record of developing new ideas that engage and delight the consumer and shopper. Understands, experience with and ability to apply consumer insights analytic fundamentals (retail scan data, category insights data, brand-specific qual/quant research) to diagnose issues and opportunities. Relationship building and external mindset - is able to build connections and establish relationships internally and externally with customers, and best understand needs for consumer and shoppers. Experience managing collaborative funding across partners a plus Must have experience with Microsoft Standard Office Suite and extensive use of Windows presentation software Core Competencies and Skills: Strategy - provide big picture perspective, prioritization, content and communication plan development. Influence - ability to succinctly communicate ideas and gain consensus from multiple stakeholders. Insights / Brand Health - synthesis of owner profiles, brand KPIs, category and competitive trends into implications Creative - ATL/BTL development, key stakeholder for Marketing/Agency team; use cases mapped to consumer journey, develop relevant content for consumer engagement and customer training Insights / Brand Health - synthesis of owner profiles, brand KPIs, category and competitive trends into implications GTM Planning - break through activation and promotional ideas that drive EVM for launches Digital Expertise - segment identification, personalized communication that is 'always on' and used during launch to drive adoption Shopper Marketing - P2P, insights summary to develop channel specific plans and merchandising solutions to enhance the shopper experience Customer Facing - working knowledge of the customer's target, prepare and present ideas to drive velocity. Collaboration - develop and maintain excellent working relationships with all appropriate levels within and outside the company. Flexibility - demonstrates flexibility and adaptability in fast-paced work environment Project Management - plan, organize and prioritize multiple assignments and projects. Analytical - read and interpret product documents, media materials and contracts or related documents based on corporate legal and marketing standards and philosophy.
Salary Range: NA
Minimum Qualification
11 - 15 years

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